Audience Research Methods

Primary Research Methods
Primary Research is collecting data and information independently, this means doing your own research and finding your own information. A method of Primary research is a questionnaire, by doing this you can ask the questions you want in order to find out the information you need. Questionnaires also allow you ask questions to any audience, this means a small or large group of different ages, different genders with different lifestyles and hobbies. This is a positive of primary research as you can adapt your method to find the information you need. But a negative of using primary research is having to spend a long period of time finding, processing and analysing the data you find.

Secondary Research Methods
Secondary research is collecting data and information that has already been found for you. This information can been gathered from books, newspapers, magazines and the Internet. Using secondary research allows you to adapt the quality and quantity of information you collect. The positives of using secondary research is that the information is available to you, this means that you do not have to go and find the information as it can be accessed in such a wide variety of areas. This will save a large amount of time. Although the negatives of using secondary research is that the information may not be suitable and specific enough for what you need to know.